Your research and insight partner

From the data you already have to new research, I help your business use evidence to make better decisions.

Let's talk

Sound familiar?

  • "We think we need a survey, but we're not sure what to ask."

  • "We have plenty of data, but no clear answers."

  • "The board wants evidence before we commit."

  • "We commissioned research, and it's sitting in a drawer."

  • "We need to understand our customers, students or market before we change course."

If any of these ring true, I can help.

From evidence to decisions

I’ve spent over two decades helping organisations understand their customers, markets and performance, and turn that knowledge into action.

I start with the data and information you already have, then fill the gaps with new research where it’s needed. The aim is to uncover what’s really happening: how people think and behave, how markets are moving, and why. I translate that into clear, practical recommendations you can act on.

“Most organisations aren’t short of data. They’re short of direction”
— I thought having a quote like this breaks it up - I like it that the messaging is direct elsewher - but thought a bit of provocation might be good???

How I work

Question

Pinning down the real challenge, the decisions ahead and what you need to know.

Defining the question

Evidence

Starting with the data you already have, then filling the gaps with new research.

Building the evidence

Interpreting all the evidence to understand what’s really going on, and why.

Uncovering the insight

Decision

Insight

Informing the decision

Turning findings into clear recommendations, and presenting them in ways that win support.

  • "Kelly is one of the most insightful and incisive market insight and analysis specialists I've had the pleasure to work with. She quickly gets the brief, adds value and gets to the nub of what you want to achieve. She's one of the best around, and I'd recommend her strongly to any organisation."

    Maria Sellors, former colleague and client at the University of Hull and KCOM

  • "What stands out most is her ability to build strong relationships with diverse stakeholders while keeping the project focused. She displayed outstanding strategic thinking, creativity, and an unwavering commitment to delivering a meaningful project"

    Eddie Niblett MInstLM, East Riding of Yorkshire Council.